LENOVO

Lenovo is an American-Chinese multinational technology company known for designing, manufacturing, and marketing consumer electronics, personal computers, software, business solutions, and related services.

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As a Senior Graphic Designer at the agency, I led a major campaign for Lenovo’s latest product collection, adhering to strict brand guidelines. The campaign, which ran on social media and Google Ads, was a collaborative effort where I worked closely with a copywriter to craft compelling, relatable messaging for our target audience.

After exploring multiple creative directions, the winning concept involved adapting Lenovo’s vibrant patterns and backgrounds to complement the featured products. I also ensured the ads were recreated seamlessly across different formats. The campaign yielded highly positive results, with a few of the ads also being animated to enhance engagement.